BACKGROUND & METHODOLOGY

Solving complex business systems through visual design and technical architecture.

I bridge the gap between abstract business requirements, user experience flow designs, and the final high-fidelity visual representations. Learn about my philosophy and professional path below.

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Biographical Statement

My journey started in graphic design, crafting identities and layout assets for creative agencies. Over time, I realized that beautiful designs are only as good as the underlying systems that support them. This sparked my transition into UI/UX design, where I could build comprehensive interactive prototypes, and eventually into systems analysis, where I could structure requirements, model business data flow diagrams, and design robust architectures.

Today, I operate at the intersection of these three domains. I believe that a systems analyst who understands UI/UX and visual aesthetics can write better PRDs, and a designer who understands technical limitations can construct far more practical layouts.

Work Methodology

1. Requirement & Architecture Rigor

Defining clear scope limits, creating detailed UML/BPMN flowcharts, and validating databases before drawing a single wireframe.

2. Interface Simplicity & Feedback

Structuring Figma variables and reusable component libraries. Running usability test cycles and incorporating developer-focused code handoff standards.

3. Brand & Graphic Integrity

Creating clean branding manuals, choosing correct typography, and making sure the digital assets retain premium visual identities.

Full Career Experience

Jan 2025 - Present•LJH Realty Semarang Kota

Business Support Officer - Graphic Designer

Manage the maintenance and smooth operation of office IT infrastructure (hardware, network, workstation) to support daily operations.
Design visual assets and digital marketing materials to support the promotion and branding of property units.
Prepare operational technical documentation and support the setup of business presentation infrastructure.

Dec 2022 - Present•Cakra Kesatria Jawi Management

Social Media Designer

Manage visual strategies and content design for multiple school social media accounts.
Periodically analyze content performance metrics to optimize audience engagement.

Jun 2026 - Jul 2026•PT. Custompedia Creative Group

Graphic Designer

Produce creative graphic assets and digital promotional materials according to client needs.
Develop consistent visual design concepts to strengthen clients' brand identity.
Created a total of 50 designs throughout the project execution.

Nov 2024 - Mar 2025•Viula Studio

Freelance Graphic Designer

Collaborate directly with clients to understand visual requirements and deliver precise design solutions.
Design brand identities, digital promotional media, and print materials for various client projects.

Dec 2024 - Jan 2025•LJ Hooker Indonesia

Graphic Designer

Assist the marketing team in expanding the reach of property promotions through digital media.
Design high-quality visual promotional materials conforming to the company's brand guidelines.
Optimize the visual presentation of property advertisements to capture the interest of prospective buyers on digital platforms.

Aug 2024 - Nov 2024•PT Gudha Pranahara Indonesia

Graphic Designer

Contribute to the creative team in producing digital promotional campaign materials for several client accounts.
Collaboratively develop innovative design concepts, social media content assets, and print promotional materials.
Ensure visual consistency to support the successful launch of clients' digital campaigns.

Apr 2024 - Jul 2024•SchoolTechId

UI/UX Designer

Collaborate with cross-functional teams to align design concepts with edtech product development requirements.
Design wireframes and user flows based on Product Requirements Documents (PRDs) to maintain interface consistency.
Translate wireframes into user-friendly, high-fidelity visual UI designs.
Create a consistent design system and enhance navigation usability across digital platforms.

Aug 2023 - Jul 2024•Google Developer Students Club UNNES

Creative Media

Produce creative visuals and media to support the organization's communication targets.
Collaboratively design graphics, promotional videos, and animations, while supervising content distribution across multiple channels.
Maintain visual identity consistency and elevate the online presence of GDSC UNNES.

Feb 2024 - Jun 2024•Universitas Negeri Semarang

Laboratory Teaching Assistant

Guide students in laboratory practicum sessions, prepare equipment, and explain experimental procedures.
Ensure safety protocols are strictly followed and evaluate student lab reports/results.
Contribute to compiling new practicum modules within the laboratory environment.

Nov 2023 - Dec 2023•Training Tech Electrical Science Club

Mentor UI/UX

Serve as a mentor to share practical insights into user interface and user experience (UI/UX) design.
Develop training materials, provide hands-on guidance for wireframe creation, and guide participants in user-centered product design.
Help participants master UI/UX design fundamentals and independently create application prototypes.

Nov 2023 - Dec 2023•Surya Sasmitha Tech

Documentation Specialist

Designed UML diagrams to represent backend structure and workflows on the JuraganCOD platform.
Compiled comprehensive technical documentation including system architecture, API schemas, and application workflows.

Jan 2023 - Jun 2023•Inago Design

Partner Designer

Designed retail graphics and typography based on the Print on Demand (PoD) concept for apparel and accessories.
Followed youth visual trends to produce high commercial value designs for e-commerce platforms.